Critical Multimodal Studies of Popular Discourse / Emilia Djonov

Public ISBD Titre : Critical Multimodal Studies of Popular Discourse Type de document : texte imprimé Auteurs : Emilia Djonov, Auteur ; Sumin Zhao, Auteur Editeur : Routledge Année de publication : 2014 Collection : Routledge Studies in Multimodality Importance : 272 p. Format : 23.57 x 16.26 x 2.06 centimetres (0.54 kg) ISBN/ISSN/EAN : 978-0-415-62471-8 Langues : Anglais Résumé : Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies. Note de contenu : Table of Contents: 1. From multimodal to critical multimodal studies through popular discourse Emilia Djonov & Sumin Zhao Part I: Methodological and theoretical challenges 2. Revisiting cinematic authorship: A multimodal approach Chiaoi Tseng & John A. Bateman 3. The television title sequence: A visual analysis of Flight of the Conchords Monika Bednarek 4. The strategic use of the visual mode in advertising metaphors Charles Forceville 5. Japanese street fashion for young people: A multimodal digital humanities approach for identifying socio-cultural patterns and trends Alexey Podlasov & Kay L. O'Halloran Part II: Key issues in contemporary popular culture 6. Multimodal constructions of the nation: How China's music-entertainment television has incorporated Macau into the national fold Lauren Gorfinkel 7. A multimodal analysis of the environment beat in a music video Carmen Daniela Maier & Judith Leah Cross 8. Representations of the institutional 'self' in web-based business news discourse Sabine Tan 9. Selling the 'indie taste': A social semiotic analysis of frankie magazine Sumin Zhao 10. From popularization to marketization: The hypermodal nucleus in institutional science news Yiqiong Zhang & Kay L. O'Halloran Part III: New audienceship and authorship in popular discourse 11. Telling a different story: Stance in verbal-visual displays in the news Dorothy Economou 12. Point of view in picture books and animated film adaptations: Informing critical multimodal comprehension and composition pedagogy Len Unsworth 13. Points of difference: Intermodal complementarity and social critical literacy in children's multimodal texts Angela Thomas 14. Bullet points, new writing, and the marketization of public discourse: A critical multimodal perspective Emilia Djonov & Theo Van Leeuwen 15. Towards a semiotics of listening Theo Van Leeuwen. Critical Multimodal Studies of Popular Discourse [texte imprimé] / Emilia Djonov, Auteur ; Sumin Zhao, Auteur . - United Kingdom : Routledge, 2014 . - 272 p. ; 23.57 x 16.26 x 2.06 centimetres (0.54 kg). - (Routledge Studies in Multimodality) . ISBN : 978-0-415-62471-8 Langues : Anglais Résumé : Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies. Note de contenu : Table of Contents: 1. From multimodal to critical multimodal studies through popular discourse Emilia Djonov & Sumin Zhao Part I: Methodological and theoretical challenges 2. Revisiting cinematic authorship: A multimodal approach Chiaoi Tseng & John A. Bateman 3. The television title sequence: A visual analysis of Flight of the Conchords Monika Bednarek 4. The strategic use of the visual mode in advertising metaphors Charles Forceville 5. Japanese street fashion for young people: A multimodal digital humanities approach for identifying socio-cultural patterns and trends Alexey Podlasov & Kay L. O'Halloran Part II: Key issues in contemporary popular culture 6. Multimodal constructions of the nation: How China's music-entertainment television has incorporated Macau into the national fold Lauren Gorfinkel 7. A multimodal analysis of the environment beat in a music video Carmen Daniela Maier & Judith Leah Cross 8. Representations of the institutional 'self' in web-based business news discourse Sabine Tan 9. Selling the 'indie taste': A social semiotic analysis of frankie magazine Sumin Zhao 10. From popularization to marketization: The hypermodal nucleus in institutional science news Yiqiong Zhang & Kay L. O'Halloran Part III: New audienceship and authorship in popular discourse 11. Telling a different story: Stance in verbal-visual displays in the news Dorothy Economou 12. Point of view in picture books and animated film adaptations: Informing critical multimodal comprehension and composition pedagogy Len Unsworth 13. Points of difference: Intermodal complementarity and social critical literacy in children's multimodal texts Angela Thomas 14. Bullet points, new writing, and the marketization of public discourse: A critical multimodal perspective Emilia Djonov & Theo Van Leeuwen 15. Towards a semiotics of listening Theo Van Leeuwen.

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Spoken and Written Discourse in Online Interactions / Maria Grazia Sindoni

Public ISBD Titre : Spoken and Written Discourse in Online Interactions : A Multimodal Approach Type de document : texte imprimé Auteurs : Maria Grazia Sindoni, Auteur Editeur : Routledge Année de publication : 2015 Collection : Routledge Studies in Multimodality Importance : 256 p. Format : 22.9 x 15.2 x 1.4 centimetres (0.36 kg) ISBN/ISSN/EAN : 978-1-138-92285-3 Langues : Anglais Résumé : Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume' s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario. Note de contenu : Table of Contents: Introduction 1. Spoken and written discourse in the digital age 2. Spontaneous web-based video interactions 3. Writing out into the abyss: polymorphic blogEng 4. Interacting on a global scale. Speech and writing in You Tube comments Conclusions. Spoken and Written Discourse in Online Interactions : A Multimodal Approach [texte imprimé] / Maria Grazia Sindoni, Auteur . - United Kingdom : Routledge, 2015 . - 256 p. ; 22.9 x 15.2 x 1.4 centimetres (0.36 kg). - (Routledge Studies in Multimodality) . ISBN : 978-1-138-92285-3 Langues : Anglais Résumé : Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume' s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario. Note de contenu : Table of Contents: Introduction 1. Spoken and written discourse in the digital age 2. Spontaneous web-based video interactions 3. Writing out into the abyss: polymorphic blogEng 4. Interacting on a global scale. Speech and writing in You Tube comments Conclusions.

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